Our Core Values

Our Core Values For DNA Testing

Complement Genomics Ltd is the operator of dadcheckgold.com, a human identity testing service for the general public, the legal profession, social services and other professional bodies. We also operate a service for the general public for personal information DNA tests, which hold no legal merit through our sister service thatdnacompany.com.

When we communicate with clients about a DNA test, we aim to be dedicated, empathetic and knowledgeable.

Dedicated means:

As a company we want to be known for our dedication to our clients and our high DNA testing service levels, so it makes a great deal of sense that the people who work in our organisation deeply believe in that same dedication.

Our highly qualified employees take pride in their work and have a genuine sense of satisfaction from helping so many different families and people, in sometimes very difficult circumstances.

We show our dedication by actively helping each of our clients to select the correct DNA test for their needs, to understand the DNA testing process and to explain the DNA test results to them clearly as possible, always of course offering any support needed.

Empathetic means:

It is really important for our staff to empathise with our clients. We have dealt with thousands of DNA testing (mostly paternity testing) cases, some of which have been highly complex and we truly understand how to put ourselves in the clients shoes.
By doing so, we are best placed to find the right DNA test solution for our clients, whether from the general public or from the professional sector, such as the legal sector or local authority.

We show our empathy by actively listening to each of our clients, by making detailed case notes and focusing on putting the needs of our clients before everything else.

Knowledgeable means:

The best way to deliver great client service in DNA testing is to fully understand our products, our services and the pressures on our clients.

Each member of our paternity and DNA testing team have deep knowledge of the subject and are up to date with all the latest technology and legislation.

We participate in both annual re-accreditations and audits to make sure our laboratory and processes are highly tuned to best serve the DNA test needs of the client.

Key to this of course, is that we are the actual DNA testing laboratory, we are not a reseller.

We publish regularly on the subjects where DNA testing is relevant, such as immigration, surrogacy and parental responsibility, preferring to set ourselves apart from other companies as thought leaders in the field. We are always pleased to discuss a DNA testing case with you.